rillr
About Guidelines Privacy Terms Log in Join Rillr
← Business
www.fastcompany.com · Sep 16

Martha Stewart reflects on her empire, Kris Jenner, prison, and Snoop

When Martha Stewart started doing her thing, there was no established vocabulary to describe it. Decades before influencers and solopreneurs conjured a creator economy powered by personal brands, Stewart was turning her signature expertise—good taste—into a massive business. She leveraged her connections as a Barnard-educated stockbroker to build a high-end catering company that morphed into media, translating her vision for kitchens and gardens into books, magazines, digital, TV shows, products, and a publicly traded company. (Martha Stewart Living Omnimedia went public in 1997.) Her authority and appeal have not diminished; after seeing that copies of her 1982 debut book, Entertaining, began selling for well over $500 on eBay, occasionally cracking $1,000, the publisher Clarkson Potter recently reissued it. Stewart built a template that everyone from Gwyneth Paltrow to the Jenner-Kardashians would later adapt. And not even a stint in federal prison could dent it. Now, at 85, she’s still out there in a real way, trying new stuff all the time. Her latest venture, Hint—short for Home Intelligence—is an AI-powered home organizer that aims to manage the unglamorous details of homeown…

Visit article ↗ ▲ 0 💬 0
Discussion

0 comments

No comments yet. Start the discussion.