The Rebrand Registry tracks Microsoft's endless brand gyrations

Google regularly murders fine products and leaves them for others to bury. Microsoft, though, just renames theirs constantly. The Rebrand Registry now exists to help us keep track of Redmond's insatiable taste for fresh paint. Compare current and former product names, see how long each identity lasted, and follow the evidence behind every transition. — Read the rest The post The Rebrand Registry tracks Microsoft's endless brand gyrations appeared first on Boing Boing.