Zoom wants to reintroduce itself, courtesy of SNL’s biggest stars

Kate McKinnon’s supervillain alter ego wants to destroy the productivity platform Zoom once and for all. Unfortunately, all of her minions need Zoom to do her bidding. That’s the plot of Zoom’s latest ad, created in partnership with Colin Jost’s creative agency No Notes, which debuted on September 14. In the spot, McKinnon’s conniving character discovers all of the myriad uses for Zoom that make it so indispensable to her henchmen. The ad is the second installment of Zoom and No Notes’ campaign “Zoom Ahead,” which debuted via a spot starring Bowen Yang in December. Both ads use over-the-top comedy to poke at a deeper brand truth for Zoom: Most people know the company only as a video conferencing tool, while in reality, it has spent years expanding its services into other categories. “A typical user has no idea that the breadth of the Zoom portfolio goes so much further,” says Kim Storin, Zoom’s CMO. Since she joined Zoom in April 2025, Storin’s main goal has been to change that perception. Her team has been using new influencer partnerships and an ad campaign studded with former SNL stars to help break Zoom out of the digital meeting box. Zoom’s brand problem Zoom is grappling wit…