This reinvented garment makes for a cooler pilgrimage to Mecca

Rising temperatures have made the annual pilgrimage to Mecca, called Hajj, hotter than ever, and pilgrims may walk 30 miles in temperatures that can reach 123 degrees Fahrenheit. Saudi Arabia’s Saudia Airlines, which transports more pilgrims than any other airline, designed a clever solution by embedding cooling technology into the religious garments pilgrims wear to make the trek. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/09\/2026-IBD_social-share-2-16x9-1.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/09\/2026-IBD_social-share-1-1-1x1-1.jpg","eyebrow":"","headline":"Meet the world\u0027s most innovative design companies","dek":"","subhed":"","description":"","ctaText":"See the List","ctaUrl":"https:\/\/www.fastcompany.com\/innovation-by-design\/list?utm_source=fcwebsite\u0026utm_medium=promo_block\u0026utm_campaign=IBD26","theme":{"bg":"#f4f4f4","text":"#2b2d30","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#444444","buttonHoverBg":"#ef5b24","buttonText":"#ffffff"},"imageDesktopId":91604521,"imageMobileId":9160452…