For Google, design is the ultimate moat

Google—which created a search text field decades ago that’s been the front door to the internet ever since—is now defining how people interact with AI-infused services. The stakes are high for Alphabet, which derives nearly 56% of its revenue from Google Search. “I met with my team and just said, ‘I want this team to set the standard for what it looks like to do design in the AI world,’ ” says Jenny Blackburn, vice president of user experience for Gemini. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/09\/2026-IBD_social-share-2-16x9-1.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/09\/2026-IBD_social-share-1-1-1x1-1.jpg","eyebrow":"","headline":"Meet the world\u0027s most innovative design companies","dek":"","subhed":"","description":"","ctaText":"See the List","ctaUrl":"https:\/\/www.fastcompany.com\/innovation-by-design\/list?utm_source=fcwebsite\u0026utm_medium=promo_block\u0026utm_campaign=IBD26","theme":{"bg":"#f4f4f4","text":"#2b2d30","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#444444","buttonHoverBg":"#ef5b24…