Why obscure playlist names are popping up on billboards

A playlist is like a time capsule. It can capture a moment and feeling better than almost anything else. Spotify is uniquely aware of that power, which is why it’s dedicating dozens of billboards to the beauty of the playlist. In a new campaign called “Playlist List,” the streaming giant worked with Uncommon Creative Studio to create a series of billboards that showcase the unique place the playlist has in culture. Up in Los Angeles, Miami, and New York City, the billboards feature the names of delightfully obscure user-generated public playlists that tap into local culture. (See a billboard that reads “I refuse to take accountability so I blame it on the 405” that went up in L.A.) [Photo: Uncommon Creative Studio] Uncommon’s first playlist campaign for Spotify came in June when the New York Knicks won the NBA championship. The agency took a public playlist called “Waiting for this since ’99” (the year the Knicks last won the championship) and turned it into a billboard. It was one of several they had preapproved depending on the outcome of Game 4. To build on the playlist concept, the Uncommon Creative team looked at the calendar to find events like Father’s Day or a social feeli…