MLB Attempts To Increase Fan Engagement By Providing Ball With Emotional Backstory

NEW YORK—In an effort to deepen viewer connection to the on-field product, Major League Baseball officials announced Tuesday a new fan-engagement initiative in which every ball introduced into play would be accompanied by a rich emotional backstory explaining its personal stakes, motivations, and tragic past. “We believe fans will be far more invested in a 96-mph […] The post MLB Attempts To Increase Fan Engagement By Providing Ball With Emotional Backstory appeared first on The Onion.

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