The Elizabeth Holmes documentary grabbed our attention. Now it has to keep it

Sometimes the secret to promoting a new movie is an actual secret. The latest example, You Can See Everything, is taking that strategy to an extreme. And it’s no spoiler to say that it’s working, at least so far. After all, few would have predicted that arguably the buzziest property to emerge from the Telluride Film Festival would be a three-hour documentary about Elizabeth Holmes. The infamous Theranos founder and the story of her fraud convictions have already been the subject of two documentaries and a fictionalized Hulu series. But the makers of You Can See Everything—notably including marketing-savvy indie studio A24—are certainly acting like they’ve got something truly novel here. The film debuted at a secrecy-soaked screening, where the audience wasn’t told what they’d be seeing until they’d surrendered their phones and taken their seats. The immediate burst of attention owes much to this air of mystery, and the sense that the movie defies easy explanation. The premise is intriguing, but also somewhat puzzling: For some reason Holmes gave considerable access in the weeks before her incarceration to entertainer Nathan Fielder, best known for the docu-comedy series Nathan fo…