These golf companies are apologizing after their ‘Obsession’-inspired ad horrified social media for the wrong reasons

Two leading golf brands are asking for a mulligan after a video promoting their co-branded club drew criticism for depicting violence against women. The CEOs of Callaway and Good Good have apologized for a video ad for their co-branded driver that struck the wrong tone with consumers. The ad—produced by Good Good, approved by Callaway, and published on last week—featured a woman golfer reaching out to grab the co-branded driver, but gets aggressively shoved to the ground by a male golfer. The golfer, played by Good Good cofounder Garrett Clark—who says “Do not touch my new driver.” Users on social media criticized the ad for both the ads content and its sinister tone. Sometimes you don’t have to wonder what an industry thinks of women. Eventually, they’ll show you. Good Good Golf and Callaway Golf didn’t even try to hide it. They put it on full display,” a user said on Threads. The criticism led to both companies apologizing, with Callaway CEO Chip Brewer saying in a statement, “the content was inappropriate and does not reflect our values.” Responding to the backlash By Aug. 22, both brands had pulled the video from their social media accounts, with Good Good issuing an apology t…