Target shoppers will notice a big change in the beauty aisle starting Sept. 10

The shopping experience for beauty lovers will look different at Target, with a new concept rolling out on Sept. 10 to 600 stores around the country. Named Target Beauty Studio, the new specialty in-store setup will feature an assortment of over 1,600 products from across 90 distinct brands, acting like its own sort of Ulta or Sephora inside the store. Beyond selling merchandise that is already a staple of the Target aisles, the new format will bring in a myriad of new brands and products, pushing for a discovery-led shopping experience. “When guests shop for beauty, they want to pick up their standbys while also exploring what’s new and trending, and Target Beauty Studio is designed with that mix in mind,” Amanda Nusz, senior vice president of merchandising, essentials and beauty at Target, said in a press statement. She added, “It’s an inspiring destination to discover what’s new, now and next in beauty — and a powerful example of how our merchandising authority comes to life through an elevated guest experience.” The new in-store model follows a decision not to renew a partnership between Ulta and Target, which allowed customers to buy Ulta brands in select Target stores. The s…