Omaha Steaks just cut 60% of its products. Here’s what it’s betting on instead

The stakes have never been higher for the beef industry. Grocery prices are at record highs amid a 75-year low in cattle inventory at American farms. President Donald Trump has authorized the import of hundreds of thousands of tons of beef from foreign markets, upsetting U.S. cattle ranchers. And the Justice Department recently launched a beef pricing probe targeting eight major retailers. It is amid these turbulent times that the 109-year-old Omaha Steaks is debuting a new creative campaign called “No Bull,” which features an older male spokesperson to lean into the brand’s connotation as a popular gift intended for parents and grandparents during the holiday season. “No Bull” is also leaning much more aggressively into an overt, pro-America message that lauds Omaha Steaks’ “100% U.S. beef” claim, signaling more clearly to shoppers that the cattle are raised and hand-carved domestically. “It’s not clear where you get your meat from,” Eric Johnson, Omaha Steaks’ chief marketing and digital officer, tells Fast Company. “And what we’ve heard from customers is that this is important.” No bull, literally The “No Bull” marketing push will run across linear and streaming television, as …