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www.fastcompany.com · Sep 9

New Apple Watch AI features hint at how Apple plans to address privacy concerns in future smart glasses

Apple’s introduction today of the Apple Watch Ultra 4 and Apple Watch Series 12 marks a significant milestone in the devices’ history. The addition of two new agentic tools—Live Rewind and Siri Recap—repositions the wearables from devices primarily focused on health to ones that also act as an always-listening AI assistant strapped to your wrist. Of course, with these features come privacy concerns—not just for the person wearing the Apple Watch, but for those around them. The way Apple has chosen to address these concerns highlights how the company is applying its existing privacy ethos to the AI world we now inhabit. More interestingly, it also hints at how Apple may address growing public unease around the next wearable market it plans to enter: smart glasses. ‘Audio Intelligence’ comes to Apple Watch One of the biggest draws of the new Apple Watch Ultra 4 and Apple Watch Series 12 that Apple announced today is what the company calls “Audio Intelligence.” That banner actually refers to four new AI-powered features. The first two are nothing too groundbreaking, since they have existed in some form in some of Apple’s other products for a while. The new Apple Watches will now auto…

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