Team Lake Ontario, or team Lake America? There’s a hat for both camps

President Donald Trump’s executive order renaming Lake Ontario has turned into a merchandise opportunity for dueling hats. In Canada, a new “Lake Ontario” hat is attracting customers from both sides of the border. Meanwhile, here in the U.S., Trump’s company’s store is now selling “Lake America” hats with “45/47” embroidered on the side. Liam Mooney and Emma Cochrane, husband-and-wife founders of the Ottawa design studio Jackpine, launched the “Canada Is Not for Sale” brand with a line of hats last year. The phrase is written in the same Times New Roman font Trump uses for his “Make America Great Again” hats. It was meant as a response to Trump calling Canada the 51st state. Ontario Premier Doug Ford even wore one. “What we try to do with ‘Canada Is Not for Sale’ is really subvert President Trump’s most powerful political symbol and meet him where he is from our perspective—which is a very transactional president who [sees] the world as a zero-sum game,” Mooney tells Fast Company. Following Trump’s executive order renaming Lake Ontario as Lake America, Mooney and Cochrane designed a $40 “Lake Ontario” hat in navy and green colorways, which show the lake’s longtime name and a red C…