MS NOW Entering DTC Era With Launch Of Membership Program And Dedicated Streaming Outlet

MS NOW will enter the direct-to-consumer era on Wednesday, launching a membership plan and dedicated streaming service. The 30-year-old cable network, like its linear peers, has been looking for ways to balance streaming with traditional pay-TV delivery as cord-cutting continues to eat into subscriber levels. In the news business, the track record for subscription streamers […]

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