Poppi wants its next employees to come from social media

Poppi’s culture team is not to be confused with HR. “It’s pop culture,” Sophia Sesto, VP of Culture, tells Fast Company—and they’re hiring. The buzzy prebiotic soda brand is looking to fill five social media roles, ranging from entry-level to leadership positions. But rather than just posting listings on LinkedIn, Poppi is playing to its strengths and fashioning its latest recruitment push like a brand campaign. It’s a playbook that has helped turn Poppi into a $500 million-a-year business in roughly five years, while generating more than 3 billion views on TikTok alone. “As a community- and creator-first brand, we’ve had such an influx over the years of people wanting to join the team,” says Sesto. And increasingly, those people aren’t looking for jobs on traditional career sites. YouTube and Instagram are now the top platforms where Gen Z workers seek career advice, according to a new survey from Zety, a résumé builder. As Instagram becomes the new LinkedIn, brands are paying attention and meeting prospective applicants where they are. These days, more of the inner workings of companies have become part of the content machine, from executives to employees on the shop floor. Fast…