Why the most competitive companies resist the urge to do more

In business, as in life, it’s tempting to equate success with doing more: launching new initiatives, exploring new technologies, pursuing new revenue streams, and saying yes to new opportunities. But over time, all that activity can dilute your focus. It’s like trying to hit 10 targets at once: When everything becomes a target, it gets harder to aim at what actually sets your company apart. But the companies that stay competitive aren’t the ones constantly adding more; they’re the ones that stay committed to the few things that actually work—for them. As CEO of Jotform, I can attest that it’s a challenge to continually identify what’s working and maintain focus despite all the things you could be doing. But consistency in execution, clarity in direction, and discipline in priorities create momentum that short-term bursts of activity can’t sustain. Here’s a closer look at how. Focus on what matters most “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are,” Steve Jobs once famously said. To put it even more simply: “Innovation is saying no to 1,000 things.” As…