Victoria’s Secret quietly closed 38 stores. What shoppers should know

Victoria’s Secret has closed dozens of stores worldwide this year, but the brand is still raising its full-year sales outlook. The news comes from a recent report from The Street, which explained that between Jan. 31 and Aug. 31, the chain closed 38 stores globally. However, over the same period of time, 48 Victoria’s Secret stores opened, bringing the total store count to 1,430. Last year, the iconic lingerie and beauty brand closed 78 locations, but opened 111.On a Sept. 3 earnings call, the brand’s CEO Hillary Super, who stepped into the role in 2024, explained that, despite the recent closures, sales were solid in Quarter 2, despite being down from the 15% growth the brand saw in the first quarter.“Net sales increased 10% year-over-year, near the high end of our guidance, and operating income and earnings per share exceeded the high end of our guidance. This marked our fifth consecutive quarter of positive comps, giving us further confidence in the progress we are making,” Super said. According to Super bras sales, which she said are still “at the heart” of the brand, PINK collection, and beauty items grew. She also spoke to VS’s growing popularity with Gen Z. “We are growing …