Tennis influencers are causing disruptions at the US Open

The US Open tennis tournament is used to hosting big crowds that come to watch tennis players from around the world compete against one another. One group has grown and become more noticeable—content creators. On August 31, during Naomi Osaka’s first-round match against Anastasia Zakharova, a group of content creators loudly recorded a video. This drew attention from the court, causing the umpire to pause the game and ask the group to take their seats. This was one of the cringiest things I’ve ever seen live. The US Open used to be an actual tennis tournament https://t.co/1kAYND6VOe pic.twitter.com/c1jbi4lUlQ— Danny Singer (@michiganboy310) September 2, 2026 This distraction has caused discussion online about appropriate spectator etiquette and whether content creators should be allowed at a coveted event such as the US Open. Who’s inviting the content creators? Last year, the U.S. Tennis Association (USTA) launched an accredited program for social media creators. The program started with 54 creators across food/beverage, lifestyle, entertainment, fashion, and family, Reuters reported. According to the USTA, the independent content produced in 2025 generated more than 5.5 million …