Nike store closures: See a list of two dozen locations that have shuttered across 12 states

Nike has been quietly shuttering Nike Well Collective stores, its small-format neighborhood shop concept. At least 24 stores have closed across a dozen states, a Fast Company review has found. The closures appear to be happening alongside a broader restructuring. In April 2026, the sportswear giant announced it would eliminate 1,400 jobs, primarily technology roles. The brand also said it would consolidate its technology footprint to its headquarters in Oregon and the Nike India Technology Center. Nike also reportedly closed its boutique-style group-fitness studios, Nike Studios, in March 2026. The studios had been part of a three-year experiment in collaboration with FitLab. In an earnings call this summer, Elliott Hill, Nike’s CEO, said the company was making changes to its direct-to-consumer strategy, including elevating the user experience. “We’ve elevated more than 150 stores with sport-led experiences. Over time, we will continue to rezone and elevate our fleet and close the doors that are no longer aligned to our strategy,” Hill said on the call. How Nike Well Collective got its start Nike Well Collective got its start as a different name and concept. The retailer introduce…