GoPro stock surges again on merger and AI pivot news: What the heck is happening with GPRO?

It has been a wild week for GoPro’s stock. Over the past five days alone, shares in GoPro, Inc. (Nasdaq: GPRO) are up more than 183%. And that’s before today’s current 10% boost in premarket trading. First, the company’s share price was boosted after it was revealed that YouTuber Markiplier had bought an 8.5% stake earlier this summer. Now, GoPro’s shares are surging again after the company announced it will merge with another company to refocus its business on artificial intelligence solutions. Here’s what you need to know. What’s happening? GoPro’s stock is surging once again in premarket trading, up more than 10% as of the time of this writing. It’s a surge that has been ongoing since Monday. The day before, it was revealed that YouTuber and filmmaker Markiplier had become the largest individual investor in the struggling action camera maker, acquiring an 8.5% stake in July. But on the same day that GoPro’s stock got a boost from the Markiplier news, the company announced another piece of news—and one arguably more consequential: It will merge with Starman Optical, Inc., a maker of AI hardware components. This means it will transition from being a consumer action camera company…