How to nurture a great company culture as you scale up

The larger your business grows, the more difficult it is to maintain a highly engaged culture where employees are excited about the work they do and are committed to helping the organization meet its business and branding goals. Why? Because growth automatically introduces complexity in the workplace and causes the distance between the boardroom and the front line to grow as workplace head count increases. As the business scales, instead of experiencing the passion of the founders firsthand, new hires receive guidance from other employees who may not have that same passion for the business. Instead of senior leadership being able to pull together the entire team at a moment’s notice into all-hands huddles to communicate important information and updates, senior leadership now has to send (often impersonal) emails and memos rather than having face-to-face encounters—losing out on opportunities to strengthen workplace bonds between leadership and employees. Out of necessity, the workforce becomes structured into new departments (and sometimes additional locations), and new layers of management are brought on to oversee those departments, with each new layer increasing the chance tha…