How a Brilliantly Absurd Marketing Campaign for Cereal Became One of Canada’s Greatest Inside Jokes

Tod Maffin explored how a clever campaign marketed unchanged Shreddies as "Diamond Shreddies" and turned the stunt into a Canadian inside joke. subscribe to the Laughing Squid Newsletter The post How a Brilliantly Absurd Marketing Campaign for Cereal Became One of Canada’s Greatest Inside Jokes was originally published on Laughing Squid.

≈