How AWS has embraced AI agents—for itself and its clients

Ruba Borno leads AWS’s Global Specialists and Partners organization, working with companies that use Amazon Web Services to turn AI advances into business impact. To help make the case, she’s also turned her own AWS Marketplace engineering organization into a unit where humans define the requirements and artificial intelligence generates the code, backed by autonomous agents that triage incidents and deliver fixes without waiting for a prompt. As a result, the group increased its shipping throughput by 88%, improved time to production by 21%, and maintained steady rollback rates. More than 76% of the code that goes into production is now AI-assisted. Borno has set an unambiguous internal tone: “We must use AI every day in nearly everything we do,” as she put it in a talk at McKinsey. Under her leadership, AWS Partner Central introduced AI agents that qualify sales opportunities on arrival, deliver tailored guidance, and route each deal to the right people. “For partners and customers, that means deals move faster and the right resources get matched sooner,” she says, adding that more than 1,000 partners have adopted the agents since launch. She also oversaw a reinvention of AWS Ma…