AI ruined posters. This human designer is fixing them

Bad AI-designed posters have become so prolific that actual, human graphic designers are redesigning them on their own just to show the value of a living, breathing designer’s touch. AI-designed posters have a particular look. In addition to their unnatural sheen and patterns, the yellowish hue of their imagery, and the inconsistent details, they’re also information dense, populated with lots of copy and icons. Instead of a layout that’s optimized for the human eye, it’s a layout optimized to include all the information a chatbot was given in a prompt. AI output is especially bad for restaurants since AI-generated imagery of food often produces bizarre, repeating patterns and shapes that look decidedly fake and completely unappetizing. A poorly lit photo taken by an old iPad camera would look better than some of the stuff actual delis are advertising their menus with using AI these days, and a human designer wouldn’t let a lot of this slop pass. View this post on Instagram Designer Elizabeth Martin, founder of U.K.-based Ello Design Studio, started a series called “AI vs. Designer” on her Instagram account to draw attention to the importance of human design. In the series, her stu…