The Twitter brand is back. It’s not how you remember it

Arguing that Elon Musk abandoned the old Twitter name and logo when he rebranded the social network to X, a group called Operation Bluebird has launched Twitter.now, an X alternative that brings back the Twitter branding and logo with a twist. [Images: Twitter, Operation Bluebird] The old Twitter logo was a blue bird called Larry, named after the Boston Celtics star Larry Bird, and its last iteration was released in 2012 and made from 13 overlapping circles. The logo for Twitter.now was designed differently, with feathers that flare out and suggests, perhaps, a phoenix rising from the ashes, but the colors and basic silhouette are still there. An error page shows the bird on a dead whale, recalling the old Twitter’s “fail whale” graphic used during service outages. It also brings back Twitter’s iconic bright blue. The site is selling early access starting at $20, and states at the top of the page next to its logo that it’s “not affiliated with X Corp.” Still, it retains enough of the classic Twitter visual identity to evoke the old brand. [Screenshot: Twitter.now] Operation Bluebird co-founder and former Twitter trademark counsel Stephen Coates wrote on LinkedIn that the site “is …