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www.fastcompany.com · Aug 21

What are youth sports really for?

As families settle into the fall sports season, the American youth sports landscape feels like a thriving industry. Parents monitor league standings. Coaches talk about getting players exposure. Children juggle travel schedules that would challenge many business executives. Entire weekends disappear into tournaments, showcases, and long drives home. None of this is inherently troubling. Ambition has always been part of athletics. Parents naturally want opportunities for their children. Coaches want to help talented players reach their potential. Excellence is something to celebrate. Yet standing on countless sidelines over the years, I’ve found myself asking a question that seems oddly absent from the conversation: What are youth sports really for? BUILD MORE THAN ATHLETES As a new school year begins, parents and educators naturally focus on the institutions helping shape the next generation. We talk about schools, families, churches, and community organizations. Yet one of the most influential institutions in many young people’s lives receives far less attention in those discussions: youth sports. Millions of children participate each year. Millions of adults serve as…

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