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www.fastcompany.com · Sep 1

You can try Domino’s new Detroit-style pizza for free, but you have to act fast

Domino’s newest menu item is fresh out of the oven, and the pizza restaurant chain is ready to give some away. All you have to do is stop by a McDonald’s, Burger King, or other competing fast food chain first. The newest product from Domino’s is a Detroit-style single-serve pizza, the first item to bear the company’s name: the Domino. The rectangular pizza is made using parmesan cheese and a buttery-flavored pan dough, topped with two layers of cheese and a choice of three toppings and garlic seasoning. Pizza for one The new item, announced last month, steps back from the traditional social aspects of pizza consumption and instead lets customers enjoy the Domino—which is indeed in the shape of a domino, not a circle—without needing to share. The Domino became available on Monday, August 31. “The Domino was created for the way people eat today, where a meal doesn’t always mean sharing the same pizza,” Kate Trumbull, the chain’s global chief marketing officer, said in a statement. “It solves a problem traditional pizza never could: Everyone gets the toppings they love, without having to compromise.” How the Domino stacks up As Domino’s steps into the world of single-serve items, the…

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