GoPro stock soars after YouTube star Markiplier becomes large shareholder: How high will GPRO go?

Shares in GoPro Inc. (Nasdaq: GPRO) jumped yesterday and are again up significantly in premarket trading today after it was revealed that the megastar YouTuber Markiplier has become the largest individual shareholder in the struggling action camera maker. Here’s what you need to know. What’s happened? Over the weekend, Bloomberg reported that Mark Fischbach, better known as Markiplier, a YouTuber, acquired an 8.5% stake in GoPro. This stake makes Markiplier the single largest individual shareholder in the company. After news of Markiplier’s stake was announced over the weekend, GoPro shares surged on Monday, ending the trading day up over 46% to 87 cents per share. Today, in premarket trading, GoPro’s stock price is even higher—up another 93% as of the time of this writing to just over $1.69 per share. This share price jump means GoPro’s stock price is now back to levels not seen since early January. Who is Markiplier? Markiplier, whose real name is Mark Fischbach, is one of the most popular YouTubers on the platform. He currently has more than 38.9 million subscribers who tune in for his video game plays and commentary. But earlier this year, Markiplier successfully transitioned …