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www.fastcompany.com · Sep 1

Dyson just solved flossing with a toothbrush that does it for you

Every time I go to the dentist, I get a lecture about how important it is to floss my teeth. But after a few weeks of good behavior, this is the part of my daily routine I’m most guilty of skipping, because it’s such a laborious, unpleasant process. I’m not alone—59% of Americans don’t floss daily, and 20% don’t floss at all. But I have good news. Help is on the way for those of us who hate flossing. Dyson has created a seamless flossing system, which is incorporated into what might be the most technologically ambitious toothbrush ever made. [Photo: Dyson] The British engineering company, best known for reinventing vacuums, is entering oral care. It has developed an electric toothbrush that automatically flosses with jets of mouthwash while you brush. The device, called the Dyson CameraJet, scans your mouth 28 times per second and fires tiny bursts of liquid into tight spaces where plaque can settle. And importantly, the process is so subtle and imperceptible that it feels like regular brushing. It’s an impressive—and, at $499, an expensive—piece of engineering. But it’s also emblematic of Dyson’s increasingly expansive ambitions to apply its engineering-heavy approach to categori…

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