Man City fans used AI to design the team’s new kit

Manchester City’s new uniforms are the first professional kits designed by fans using AI that will be worn on a football pitch. The Premier League team announced a new fan-designed alternative kit that was made using Puma AI Creator, the German sportswear brand’s custom generative AI tool. Puma launched the AI generator in December 2024. It’s powered by Deepobjects, an AI co-creation platform, and it works through text prompts, sliders, and customization tools for elements like collar, colors, and badge placements. Last year, players Ederson, Stefan Ortega, and Rico Lewis made an AI-generated goalie kit that’s green with a goal net pattern. The club then opened the tool to the public to design for the rest of the team. [Image: Puma] People from more than 200 countries generated more than 180,000 unique designs that racked up more than 1.7 million votes. The platform gave users design credits and two entries plus the ability to earn more credits and entries by rating other designs or holding a Puma NFT. [Image: Puma] From a shortlist of 10 finalists, the winner was a design made from a prompt from a lifelong Man City fan named Elliott who said he created it on his lunch break. It s…