Target courts millennial women with Delia’s collection—a blast from the era of 1990s catalogs

Target Corporation is big time baiting millennial women with a new clothing drop. The latest brand to hit the chain’s rack is none other than the once-famous Delia’s, a 1990s and 2000s clothing company designed for teens and young women, which went out of business in 2014. Now that it seems to have resurrected itself at Target stores, the original Delia’s fan girls are filing in. If you’re a millennial woman, then you are almost certainly familiar with the Delia’s brand. If not, it was a mega-popular clothing company that started in catalog form in 1993 before branching out to physical stores in 1999. If you didn’t live in an area that had a Delia’s, or you came of age before the stores popped up in shopping malls, then you likely ordered the old-fashioned way: from the catalog—like an OG. Catalog dreams Catalog ordering seems like an ancient and inefficient way to shop these days, but back in the 1900s, it was kind of a vibe. Teen girls of the era spent hours circling their favorite trendy checkered pants, butterfly hair clips, whimsical t-shirts, and babydoll dresses, then dutifully calling their friends on party lines (the original group chat) to make sure no one was getting th…