Everyone wants a piece of YouTube

Tech titans and Hollywood heavyweights are racing to build products and partnerships that can attract creators and eyeballs from YouTube.Why it matters: YouTube's dominance has redefined the economics of entertainment, forcing other platforms and studios to find new ways to compete. Driving the news: Instagram is testing videos up to 90 minutes long and bringing the platform to Apple TV as part of its expansion into connected TVs. The new product, called Features, supports horizontal videos, including podcasts and episodic programming. Clips as Reels lets creators link up to eight short videos. Series provides episodic Reels a home on creators' profiles. Instagram is also developing a feature that turns your phone into a TV remote.Flashback: TikTok in 2024 began testing hourlong video uploads, which are still available. But unlike Instagram, TikTok no longer offers a TV app.Zoom in: Video podcasts have become a baseline in the creator economy, prompting streamers to chase established shows and their talent.Netflix hired former Apple executive Steve Wilson to oversee podcasts, following deals with Spotify, iHeartMedia and Barstool Sports that brought shows like "The Breakfast Club"…

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