The Evolution of Digital Marketing in the Age of Automation

Digital marketing has transformed into a discipline run largely by software. Not long ago, marketers built each campaign by hand by writing every email or sorting audiences on spreadsheets. Today, automation handles much of that work, and the marketer’s role has shifted from doing the repetitive tasks to directing the systems that do them. As […] The post The Evolution of Digital Marketing in the Age of Automation appeared first on Our Culture.

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