Axios ahead: 2028 and beyond

Media is changing at AI speed: the open web deteriorating, search shriveling, LLMs rising, hyper-personalization surging, old revenue models breaking.AI threatens to finish what the algorithms started: wholly upending journalism as we know it. The only certainty: What follows will be as different as the pre- and post-digital eras.After studying and experimenting with AI for the past two years, we're placing a series of big bets on how serious journalism can flourish in an AI world.The big idea: We believe the value of verified, reported, distinctive truth and curated human connection will spike. The yearning for human connection, and demand for human expertise, will only increase.The big picture: At Axios, we're doing what we did a decade ago when we launched, and two decades ago at Politico: building for the direction that technology and the world are headed.We're sharing our thesis — and our plans — to help spark deeper industrywide debate about preserving the best of media in what's to come. Some parts are controversial or based on our own assumptions. We welcome the pushback.What's next: We assume Einstein-level intelligence will be available on all topics to all people. We en…

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