Axios Live: AI shopping takes off as trust concerns linger

LAS VEGAS — Digital agents are researching and purchasing products for consumers, but questions remain around security, authorization and liability, commerce leaders said at an Axios Live roundtable at Money20/20.Why it matters: Merchants and financial institutions are under pressure to establish safeguards that protect shoppers while still enabling a seamless buying experience.Axios' Dan Primack and Lucinda Shen moderated the Oct. 18 roundtable discussion. The event was sponsored by Synchrony.5 big takeaways from the conversation:"A significant amount of commerce" will become "at least agent-assisted or initiated," predicted Sherri Haymond, Mastercard executive vice president and head of digital commercialization, pointing to how consumers could use the technology to look for the best price on a specific product.One-off transactions are already building trust with consumers easing into the habit of using agents to make purchases, Stripe Link business lead Jay Shah said. This includes big-ticket items like travel.Assistants integrated with infrastructure "will win the consumer agent battle," said Blue Language Labs CEO Zor Gorelov. "Real traction" will come from assistants that ca…

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