Retail bundle wars: Walmart is offering combined memberships with Sam’s Club. The price point is curious

Walmart Inc. has announced a new membership option—and included a side of shade. We’ll get to the shade in a moment, but first the deal: The big-box retailer is now offering customers a combined membership to Walmart+ and Sam’s Club Plus for $120 annually. Combined, those two memberships previously cost $218 a year, or $98 for Walmart+ and $120 for Sam’s Club Plus. “We’re giving people a reason to expect more from their memberships,” Walmart president and CEO John Furner said in a statement. “For $120 a year, we’re raising expectations for what a membership can deliver: more money in their pockets and more time to call their own.” What does the new bundle come with? The annual Walmart+ with Sam’s Club Plus membership comes with member-only deals, 2% Sam’s cash on eligible purchases, and free delivery from both retailers. Members can also get 10 cents off per gallon at over 17,000 participating stations and a membership to Peacock or Paramount+. Both offers were previously available for Walmart+ members. Already paying for both memberships? The company is offering most members a “prorated refund” for Walmart+. Customers can still purchase individual Walmart+ memberships. Fast Compa…

≈