Steve Jobs said half of what separates successful entrepreneurs from everyone else comes down to 1 trait

There’s a point in almost every worthwhile pursuit when motivation stops carrying you. The excitement wears off after a launch and results take longer than expected. Customers say no more often than you expected, and now your best employees are leaving. That’s usually when success becomes less about talent, intelligence, or expertise and more about what you do next. Steve Jobs understood this unusually well. In a 1995 interview, he was asked about the factors that determine entrepreneurial success. He said: I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. Jobs went on to explain that building something meaningful inevitably brings rough moments when most people consider giving up. Without enough passion for the problem you’re trying to solve, he argued, you probably won’t stick with it. Over 30 years later, that lesson deserves another look. What Jobs meant by perseverance There’s a version of perseverance that leaders should avoid. It sounds like, We’ve already invested too much to stop now. Or, We just need to keep grinding and work harder. That’s not Jobs’s version of the word. Sometimes quitting is …

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