Print shop manager removes ‘Customer Approval’ status to make production numbers look better, only to create more confusion and slow down the entire process: ‘It undermines customer confidence’

What happens when making the numbers look good becomes more important than keeping customers informed?A new operations manager was worried about how bad the numbers were looking. It didn't make any sense: they had customers, and things were getting printed in time. After doing some research, he realized that the problem wasn't in the printing process, but in the system. The "Awaiting Customer Approval" status was eliminated, and now, every order was marked "In Production" as soon as the proof was sent to the customer, even if they hadn't approved it yet.Sometimes, when a new manager joins a company, they want to change things, no matter how important they are to the working process. It's logical: they are new, they want to stand out, and fix every issue in a matter of days. This leads them to make decisions that sometimes aren't the best ones, causing struggles and new problems that weren't there before. And this has to do with focusing more on results rather than the importance of the process.In the case of a print shop, having the customers review the material before it is printed is a fundamental part of the process. Imagine having to run a bunch of big banners, only to realize…

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