2026 Paris Motor Show: Western carmakers face steep competition from Chinese rivals

The Paris Motor Show roars into gear this Monday, with over 200 auto sector brands showcasing their latest models and innovations. Chinese brands like BYD, Xpeng and Zeekr are among those present and getting lots of attention as their market share has surged in the past few years. In this edition, we speak to John Bozzella, CEO of the Alliance for Automotive Innovation, about the challenge these new competitors represent for the European and North American auto sectors.

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