How to use AI for a ‘voice of the customer’ analysis

You can read endless online advice telling you how to train AI to sound like you. Most suggest using AI to analyze your blog, your newsletter, and your social posts. That’s all fine, but you should also be asking AI to analyze your customers—the words they use to describe their pain points. A “voice of the customer” analysis or document is what companies often use to guide everything from web pages to sales material. If you’re a solopreneur, you’re the whole research team for a voice-of-customer analysis. The good news is that AI can help you build this document from conversations you’ve already had with clients. And the results might change how you describe your own work. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to \u003Cem\u003E\u003Cem\u003EWork. Better.\u003C\/em\u003E\u003C\/em\u003E\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work…