What Bending Spoons is changing at Vimeo after its $1.38 billion deal

Last year, video platform Vimeo announced plans to sell itself for $1.38 billion to tech company Bending Spoons.Milan-based Bending Spoons, which since its founding in 2014 has acquired more than 50 businesses, including Evernote, AOL, Eventbrite, and Meetup, soon faced questions from Vimeo users wondering whether it would continue to offer the same level of service.“I vividly remember some enterprise customers being worried about us stopping serving their segment,” says Marco Castello, a longtime Bending Spoons employee who now serves as general manager of Vimeo. “Essentially, they were worried that we’d stop investing into the enterprise segment, because they thought, An acquisition is coming. We don’t know these guys, so what’s going to happen?”Castello says that since the purchase, he and his colleagues have spoken to more than 200 users of the software. Those users represent Vimeo’s distinct business segments: independent filmmakers, enterprise customers creating and distributing corporate videos, and streamers using Vimeo’s tools to build their own branded video channels. The goal, he says, was not only to reassure them about the company’s continued commitment to Vimeo, but …