‘Has flat buttocks,’ ‘cusses when scared’: Amazon keeps shockingly specific customer profiles. Here’s how to find yours

Why is Amazon keeping track of the size of shoppers’ butts? That’s the question that brought one Amazon customer to social media, where she shared the discovery that left her “literally speechless.” According to Threads user Megan Montgomery, she “stumbled upon a page of assumptions that Amazon has made,” which included statements based on her shopping habits. That included the details of events she’d hosted (“Prepared for a Bluey-themed 2nd birthday celebration”), products she’d purchased (“Probably owns a Shark vaccuum”), and—most shockingly—the shape of her body (“Has flat buttocks”). View on Threads Montgomery had accidentally opened Amazon’s “About you” page, which is currently in beta after launching this May. The page uses data from customers’ activity to generate details about them in categories like Product Preferences, Interests & Hobbies, and Home & Family, which Amazon then uses to personalize users’ product experiences. In Montgomery’s comments, other users shared the strangest assumptions Amazon had made about them. One user shared that it said their “husband has skinny legs.” Another’s account listed “cusses when scared” under their interests and hobbies. A third us…