Apple’s AI privacy trick could be the compromise the EU needs

When it comes to consumer protections, Europe is following its own path. That may be visible in its quixotic-seeming decisions that allegedly prevent Apple from introducing Siri AI in the European Union. It’s time to begin to grapple with what those decisions mean. I think the EU has got it wrong in how it has chosen to enforce its Digital Markets Act against Apple. The refusal to figure out a mutually satisfactory way to apply the intent of the DMA on Apple’s business practices while protecting its stated values around privacy is a failure of imagination and diplomacy. Apple and Japan previously reached an agreement that achieved positive impacts for third-party developers while protecting the product design integrity and customer privacy the company and its customers care about. Prevention is not cure That lack of deal-finding in the EU is preventing the introduction of Apple Intelligence and Siri AI to customers in the trading bloc. When it announced these AI features, Apple told us it had proposed some kind of technological fix that would provide third-party product makers, including AI product makers, with user information to drive their products while also protecting user pr…

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