Good Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand

Brand controversies often have a shelf life similar to that of a dairy product—short-lived and quick to spoil. That is, unless the brand keeps adding to the mess. That is the case with golf brands Good Good and Callaway Golf Company, which have been at the center of a social media backlash this week following a controversial marketing video for their co-branded driver. But a week into the controversy, the backlash is not dying down as both brands keep issuing statements on social media. The Good Good/Callaway controversy: a timeline The controversy follows a 60-second video shared on August 21 by both brands, which featured Good Good cofounder Garrett Clark shoving a woman to the floor. Clark then stood over the woman, who happened to also be professional golfer Alexis Miestowski, and said “Do not touch my driver.” Users on social media were quick to call out the bizarre video as one that depicts violence against women, leading both brands to pull the video from their feeds. Just over 24 hours after the video was first published, Good Good released its first apology, followed one from Callaway the next day—which did not reference its involvement in the video’s production. But the …