Novig Says Trading Jumped 94% After Sydney Sweeney’s Viral Ad

Sports-centric prediction market platform Novig says its trading volume nearly doubled around the launch of its Sydney Sweeney campaign, with first-time depositors more than tripling. The company-reported figures cover a window that also included the start of the NFL season, and a new funding round reportedly values Novig at $2 billion. The Figures Overlap With […]

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