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www.fastcompany.com · Oct 5

These 150 streets could be the best places to trick-or-treat in America

The spookiest holiday is right around the corner and seasoned trick-or-treaters know that not all streets are created equal when it comes to Halloween. As Halloween approaches, the Hershey’s-owned brand Reese’s found the country’s top 150 streets for trick-or-treating. The team at Reese’s analyzed data spanning from costume and candy purchasing trends to community participation, decorations, and walkability data from various streets to determine “haul” and “haunt” scores for each chosen street. The final list, which is available online via their website, organizes the list by regions, with streets spanning from the Northeast to Alaska and Hawaii. For instance, Kingwood Rd. in Little Rock, Arkansas, made the list with an 80.3 and 75.3 haul and haunt scores respectively, citing close-set homes and walkability as a stand out factor for the street. Miles away in Massachusetts, Beals St. in Brookline earned high-90s due to high participation rates among neighbors as well as inventive decorations. “As a leader in the Halloween candy space, Reese’s has had a front-row seat to what makes the holiday special for generations, “Melissa Blette, Senior Brand Manager, Reese’s Brand at The Hersh…

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