Why solopreneurs should plan in 90-day cycles

When I was on the executive team at a tech company, I was used to setting annual goals. It was an exercise the company went through every January, with monthly and quarterly comparisons against what had been planned. Running a solo business is very different. January’s goals might be obsolete by March because there are simply so many variables. As a solopreneur, I realized I had to be much more fluid. A single client’s decision can drastically alter the course of your business, and so can a change in the market. I stopped planning in years and started planning in quarters. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-1.png","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/11\/work-better-mobile-1.png","eyebrow":"","headline":"\u003Cstrong\u003ESubscribe to Work Better\u003C\/strong\u003E","dek":"Thoughts on the future of work, career pivots, and why work shouldn\u0027t suck, by Anna Burgess Yang. To learn more, visit \u003Ca href=\u0022https:\/\/www.workbetter.media\/\u0022\u003Eworkbetter.media\u003C\/a\u003E.","s…