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www.fastcompany.com · Oct 2

Joanna Gaines says she and Chip lost sight of Magnolia’s purpose. 1 decision helped them find it again

Every founder is subject to burnout, even the founders of a massive lifestyle, retail, and media brand. Joanna Gaines, co-founder of Magnolia, launched the brand alongside her husband, Chip, nearly 25 years ago. After gaining prominence for renovating houses on the HGTV show Fixer Upper, the two used their company to transform the city of Waco, Texas. They realized they needed to take a break. On Monday, Gaines discussed how the couple took a three-month hiatus from their business on Hoda Kotb’s Joy 101 podcast. The 48-year-old reflected on her time building the brand and explained why they took the break to embrace the “power of pausing.” “As far as Magnolia, we’ve been doing this for almost 25 years and we’ve never really stopped. And about three years ago, we stopped seeing vision,” she said on the podcast. “We stopped remembering like, ‘Why are we doing this?’” The couple ultimately decided that taking a three-month break was the right step to regain sight of the message and intention behind their business. “I remember I was like, ‘OK, we’re going to take the summer off,’ which meant disappointing our team, disappointing a lot of things, to just up and leave. So it cost us som…

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