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www.fastcompany.com · Oct 1

This Swedish travel agency caters specifically to introverts

People seeking travel experiences better suited to their introverted personality are in luck. Announced on September 29, Sweden’s new Introvert Travel Agency caters its services specifically to introverts, people who typically prefer quiet introspection and solitude or small-group interaction over noise and crowds. An initiative by Visit Sweden, the idea is to tap into the Nordic country’s cultural norms that, according to the agency’s website, favor personal space, freedom to roam, and structured socializing. “Many travelers are looking for something surprisingly simple: the freedom to decide when they want company and when they don’t,” Susanne Andersson, CEO of Visit Sweden, said in a press statement. Data from a Visit Sweden-YouGov survey conducted over the summer reveals that the appetite for such a service exists. Among the more than 9,000 survey participants across the U.S., U.K., Germany, and six other countries, 41% self-identified as introverts. Additionally, 67% of respondents reported a preference for optional social interactions during travel, while 53% said they’d be willing to pay a premium for peace, privacy, or fewer crowds. “For introverts, recharging is often les…

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