Meta’s next big AI bet is enterprise; its biggest hurdle may be trust

Meta is once again repositioning itself to target the enterprise market. This week, the company announced the Meta Enterprise Platform, which it says will evolve its AI stack into products and services that enterprises can deploy into operations, rather than just using them for advertising and social media campaigns. While the company provided few details about the offering, Meta CEO Mark Zuckerberg called the platform “the next major pillar” of its business, saying it will feature a connected suite of products including Muse agent, Meta Business Agent, Muse API, and Muse Code. MongoDB’s Chirantan “CJ” Desai will step in as chief enterprise platform officer to lead the effort. The question is whether this endeavor, once fully launched, will be more lasting than Meta’s previous attempts in the enterprise. “The issue of trust remains,” said Armaan Sandhu, research analyst in the AI practice at Info-Tech Research Group. The shutdown of previous products like Workplace and Horizon Workrooms indicate that Meta tends to “abandon the enterprise products as soon as its vision of the future changes,” he said. “Companies will therefore require hard evidence that Meta will stick to its futur…

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